When you hear the words “strong visual brand”, many people think of a gorgeous Instagram grid. But it’s so much more than that. It depicts your mission and values visually and is so important in attracting the right customers for your business.
You can have the most incredible service or product but it can be compromised by a sub-par visual brand.
My guest in this episode is Sandra Chau – a stylist and creative director who connects brands to their customers by elevating their imagery in new and exciting ways. She has directed and styled campaigns for luxury brands all over the world and is the founder of the School of Visual Branding where she teaches entrepreneurs how to grow their online brands and increase their profit using visual strategy.
Known and respected for her minimalist design aesthetic, Sandra takes a thoughtful and intentional approach to design. She believes that defined visual branding should awaken the very heart of your mission, value, and legacy as a brand, and is passionate about teaching and sharing this.
In our chat, Sandra shares great tips on standing out, keeping things simple and some absolute gold around preparing for photo shoots.
She also has a really beautiful recommendation to boost our businesses and lives at the end of our conversation so make sure you stick around to the end for that.
CONNECT WITH SANDRA
Connect with me via email at email@example.com