You’ve built the business. Now you need someone who can see what you can’t from inside it.
An experienced, independent perspective to help you see the bigger picture, challenge your thinking and make better decisions about your business.
I work with established female founders who value having someone they trust in their corner – someone who understands business, asks the questions others don’t and helps them see things differently. Whether we work together 1:1 or as part of an Accountability Circle, I bring fresh perspective to the decisions, challenges and opportunities that shape your business.
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The closer you are to your business, the harder it can be to see it clearly.
You might think you need to hire – when the real answer is to simplify.
You might think you need more clients – when you actually need to change your pricing or rethink your offer.
You might be chasing growth – without stopping to ask whether bigger is actually what you want.
Or perhaps something has changed.
Your business. Your industry. Your life. What you want from all three.
And suddenly, the way you’ve always done things doesn’t quite fit anymore.
When you’re the one making all the decisions, it’s easy to get stuck inside your own head.
Another generic formula, framework or opinion isn’t going to give you the clarity you need.
You need the right people around you to help you see what you can’t from inside it.
We all have superpowers. Mine is helping you see your business differently.
I don’t believe there’s one right way to build a successful business.
I won’t tell you to scale because that’s what you’re “supposed to do”. I won’t assume you need a bigger team, more clients or a million dollar revenue milestone.
Instead, we will examine your business through the lens of what YOU actually want.
You won’t find “Michelle’s Five Steps to Success” here.
Just honest, practical strategic advice grounded in you, your business and what you actually want from both.
You don’t have to figure it all out on your own.
All the ways you can work with me
Strategic Advisory
I want Michelle in my corner.
You’ve built a successful business. But that doesn’t mean you need to make every decision alone.
Strategic Advisory is private support for established female founders who value having an experienced, trusted perspective in their corner.
Someone who really understands you. Knows your business. Remembers what you said mattered. Challenges your thinking. Spots what you might be missing. And helps you make considered decisions about where you put your time, money and energy.
Because sometimes the most valuable thing you can have in business is someone you trust enough to call and say: “Can I talk this through with you?”
Accountability Circle
I want the right people around me.
Running a business can be lonely, particularly when you’re the person everyone else looks to for the answers.
Accountability Circle is your own trusted Board of Advisors: a carefully curated group of established female founders who know you and your business and are genuinely invested in your success.
A space where you can bring the decisions you’re wrestling with, the challenges you can’t talk about anywhere else and the opportunities you’re not quite sure what to do with. You’ll get honest perspectives, shared experience, thoughtful questions and accountability from women who understand what it takes to build and run a successful business.
Speaking & Workshops
Let’s get your people thinking differently.
Whether I’m facilitating a group planning day, running an online workshop or speaking to a room of business owners, my goal is always the same:
To help people step out of the day-to-day, see their business differently and leave ready to make better decisions about what deserves their attention next.
My workshops are energising, practical and thought-provoking – challenging assumptions about growth, success, time, team and what building a “better” business actually looks like.
Want a Business (and Life) Boost?
Every month I share practical business insights, fresh perspectives and the things I’m thinking about, noticing and learning – along with a few of the things boosting my life right now.
Subscribe if you’d like a little Business (and Life) Boost in your inbox each month.
A bigger business isn’t necessarily a better business.
More revenue. More clients. More staff. More offers. More growth.
There’s always another milestone you could chase.
But before you do, it’s worth asking:
Will it actually make the business better?
Better might mean more profitable.
It might mean a smaller team.
Fewer, more aligned clients.
More time away from the business.
More interesting work.
More impact.
Or simply enjoying the business you’ve worked so hard to build.
I’m not here to tell you what your version of success should look like.
I’m here to help you get clear on what you want and make sure the decisions you’re making about your business are taking you towards it.
Because a good business decision has to work on your P&L and in your actual life.
Kind words
"She gets you with a warmth, depth and care you feel straight away"
Michelle is an outstanding coach. She just gets you, and she gets women, with a warmth, depth and care you feel straight away. She was the perfectly timed, refreshing voice that I needed. Insightful, sharp, oozing with integrity, she encouraged me warmly to lean into my truest, most authentic voice. She helped me see that the brand and voice I’d been working under had become outdated, and gave me the courage to step into who I actually am. Can’t recommend her more highly.
—Briony Benjamin, author and keynote speaker
“She's the ultimate business strategist”
Michelle’s mix of business strategy, warmth, wisdom and accountability were just what I needed to get my business to the next level. I worked with Michelle in a coaching capacity over a period of four months, and in this time she helped me see the potential for me to streamline my services, raise my prices, and develop my business with more confidence. She’s the ultimate business strategist, and her objective opinion was highly valuable. Her feedback was always constructive and pragmatic, and she helped me conquer any fears about growing my business to the next stage. Highly recommend Michelle to anyone ready to put their big business girl pants on and take action!
—Erin Huckle, Chuckle Communications
“I’ve always had Michelle on my side, quietly (and very loudly!) cheering me on"
As I prepared for the next chapter of my life and business, there were so many worries and so much outside noise.
Michelle came in with no judgement and helped me work out how I wanted this next phase to work for me and my business.
If you want a no-BS, honest and deeply practical approach to your business, talk to Michelle. She gives you wisdom without the usual ‘follow these six steps’ or ‘do it this way for this result’. Instead, her advice and actionable steps are based on what you want and what your business is actually capable of.
—Bec Chappell
“...my business has experienced extraordinary growth”
I reached out to Michelle for support in my business when things became hectic and were tinkering on unmanageable. Fast forward 2 years and my business has experienced extraordinary growth, and Michelle remains a vital sounding board for me. Michelle provides me with invaluable support, clarity and insight – working with her removes the overwhelm, and allows me to keep my focus sharp, and my attention where it needs to be. I have no hesitation recommending Michelle to any small business owner who needs a solid voice of reason; an honest dose of perspective, or the insight and input from someone who really knows what small business needs to be doing to grow in a sustainable way.
—Tracey Mylecharane, TM Solicitor
“I feel like I found my fairy godmother!”
Michelle is the best business Wing Woman you will ever find! Actioning every bit of her advice has been a game changer for me and my confidence in growing my business. She is knowledgeable and so practical in her guidance and the best part is she just gets the “life blend” of family, business and self care. I feel like I found my fairy godmother!!!
—Angelique Clark, Nutrition To Soar
Ready for a fresh perspective?
If there’s a decision, challenge or opportunity you’d like to talk through, I’d love to hear from you.