How do you feel about your business branding? Are you proud? Do you feel like it is a true representation of your business?
Or does it make you cringe? Perhaps you’ve thrown that project in the Too Hard Basket? Or maybe it’s never been a priority for you?
My guest in this episode believes that every business, no matter how small, deserves the right to an extraordinary online presence, top-shelf creative and an inspiring brand.
Zoe Scott is a seasoned designer, branding specialist and founder of design agency The Design Order. Zoe has found her sweet spot helping small businesses get cut through in the marketplace. She is a pro at taking her clients business and branding to the next level. Clients love her can-do attitude and her ability to make the experience a fun and rewarding one.
In our chat, Zoe and I talk about the common struggles faced by business owners when it comes to branding and, most importantly, how to overcome them.
We explore the preparation required before collaborating with a branding specialist – including the importance of finding a service provider who aligns with your business vision and understands your target audience.
Zoe also acknowledges the budget constraints of small businesses and talks through how design tools like Canva can help you put your best face forward.
She addresses some common issues she sees in her website audits and highlights how these things can have a negative impact on your business.
This episode is jam-packed with insights that are going to help you enhance your brand presence and impactfully connect with your target audience.
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