We get told as we are building our businesses that “those who market well win”. Sadly, there are way too many talented service providers struggling to grow their businesses as they are not born marketers.
If you are someone who finds doing marketing activity overwhelming or put it in the Too Hard Basket, you are going to enjoy today’s action packed episode.
My guest, Jane Hillsdon, is the founder of Dragonfly Marketing and The How To Do Marketing Academy. She has supported hundreds of small business owners make good marketing decisions to ensure it delivers a healthy return on investment for their business.
What I love so much about Jane is her realistic and authentic approach to devising simple marketing strategies – strategies that identify and leverage opportunities, and most importantly, help achieve business goals. Because that is where all the activity should stem from – the goals of the business, not what all the cool kids are doing on social media.
Jane’s positivity and energy is infectious and you are going to walk away from our chat with bucket loads of tips to make marketing easy and do-able so make sure you have your notebook ready.
JANE’S RECOMMENDATION – ‘This is Marketing’ by Seth Godin
Connect with me via email at firstname.lastname@example.org